Promotion Campaigns

Search Engine traffic delivers the most valuable group of visitors to your website. A visitor who finds your website from a search engine is actively seeking keywords that are targeted and relevant to your organization. When users type a keyword or phrase into a search engine such as Google, Yahoo etc. they receive a listing of websites that presumably offer information, products or services related to that keyword. Search engines strive to list the most qualified websites at the top of the list. Search Engine Optimization (SEO) is the practice of modifying visible and invisible web site content in addition to link building from other relevant websites. The purpose is to gain higher ranking among search engines

Maintenance

The search engine landscape rapidly evolves and constantly shifts due to the nature of competition for search listings and the fact that the search engines themselves constantly update their databases, alter their algorithms, reinvent themselves or strike various partnerships with major portals. Our SEO team keeps its fingers on the pulse of the Search Engine industry to be ready to take action for our clients at any time.
We will not abandon your site after the initial round of submissions. Our SEO and Keyword Positioning campaigns include constant maintenance to ensure that your site keeps its top rankings once achieved. With long-term strategic planning and constant maintenance, we are proud to guarantee top search listings for our clients.

1. Keyword Identification
The most common mistake made in Search Engine Optimization is neglecting the most important phase: keyword research and identification. Any company that does not perform exhaustive keyword research and only tries to gain listings for the initial phrases provided is not providing much value to its clients. For example, why focus on "engines" if your target audience is really looking for "rebuilt diesel engines"? Why focus on "sports" if your target audience is more likely to search for "sports training videos"?

Often clients approach us with their list of 10 or 20 keywords and keyword phrases that they want to use to position their site. Our SEO process begins with an extensive review of your site's target market, generally based on an initial, sample list of keywords provided to us by the client.

2. Site Optimization Specialists
Title Tags, Meta Descriptions, and URLs of web pages are important. But Meta Keyword Tags, themselves, are the most overrated component of Search Engine Optimization. Much more important is the actual content and keyword density on the web page itself. A key factor in achieving top search engine listings is the way a site is actually built.

There is no substitute for focused content relevant to your target market.Where we add tremendous value is in our ability to take your content and run it through our keyword density and algorithm formulas to draft a concise and targeted message.

Our exclusive Keyword Relevancy Calculator is a tool that our team has developed and refined over the years through extensive trial and error with each of the major search engines. We use these methods to ensure top-10 results across the board for all of our clients.

3. Visitor Tracking and Statistics
Log File Analysis: Our Process

Analyzing a website's visitor traffic involves many hours of data mining. Using our customized statistical software to generate comprehensive and concise reports, our data miners pore over each client's site statistics individually. We carefully analyze the strengths and weaknesses during the course of each SEO campaign. This personal attention to detail explains how we are able to uncover golden opportunities tucked away in the masses of traffic data.

4. Site Submission
Site submission should always be done manually and should be one of the last things you do, after you select the right keywords and properly optimize your Web pages. In fact, search engine submission is sometimes something that you should not do at all! Some search engines, like Google, for example, will rate your site higher if they find your site on its own and you do not submit it yourself. Other search engines, like Alta Vista and AllTheWeb do encourage you to submit your site manually, but they recommend that you submit just one page and let them find the rest by following your links. Be patient as it may take several weeks or more to see your pages start to show up in places like Alta Vista and All The Web.