Web Site Content


You are probably aware that your web site will be viewed not only by your customers, but also by many others. Identify your most important audience and focus your message on them.

Be sure to state plainly and clearly what the main focus of your web site is and then give the user some options of where to go from there.

XEL Web Design Manchester believes in focus as being the key word here. Try to keep the focus of your web site clear. Don't get lost in the temptation to be all things to all people. Maintain a focus on simplicity of delivery.

Provide information that is clear and interesting to the online visitor, with links to additional details if needed

There are at least three objectives for the content you'll have on your Web site:

1. Attract people to your Web site

Convince them you are knowledgeable and competent enough to trust with their business

Tell them about your business

Content is what will make or break your web site.

If the purpose of your web site is to educate, keep your web site content fresh and above all, "credible". Make your web site a reliable resource. If your motivation is business related, try and look at the site as a customer would. What is important to you and your employees may have absolutely no relevance to a potential customer. Once your site is up and running, establish some sort of feedback system to ensure that you are still meeting the needs of your visitors. This can be as simple as a visitor comment form. These extra touches can be extremely beneficial in gauging the effectiveness of your web site. Unlike a basic e-mail link, a comment form allows you to tailor the information gathered by structuring the questions and distracters to your needs.

Let your web design company clearly know what type of web site you need. If you are unsure of the type of web site you need then you can contact Web Design Manchester to get further advice, we'll be glad to help.